“I’ll admit it, we’re barely able to keep up with customer demand. Yet, one might have been led to believe that the Sainte-Catherine taffy tradition would disappear over time, but no. In the 20-to-40 year-old range, most notably among Mile-End residents, there’s lots of interest in rediscovering this authentic tradition. The media coverage about Michel’s time-honoured production method surely doesn’t hurt, either. One must see him pull, pull and pull some more on this taffy that’s first suspended, then tightened to an enormous wall-mounted hook – otherwise, the wall would crumble. I believe our taffy is the best! At the very least, the most authentic. If taffy sweeps you off your feet…”